After publishing your game, click on the "Play" button.
That takes you to your game on media.textadventures.co.uk
.
Is that what you were looking for?
If the file is inside your game, the link should be the same as the one for the game itself.
So if you play a game and it gives you an address like:
http://media.textadventures.co.uk/games/tvbRARoUSES9Gs0xJLNPjg/index.html
any images which are inside the game's zip will be accessible as:
http://media.textadventures.co.uk/games/tvbRARoUSES9Gs0xJLNPjg/imagename.png
This means that in most cases, you can use a relative URI (just the filename).
I've not really played with this, as I haven't got around to installing the desktop version yet. But I'm sure someone who has it can help you.