My initial thoughts were of this being a spoof. A machine specifically designed for IF (works solely with twine afaict) that prints off info on a shopping bill receipt. Or that's what it looks like to me. The name evokes memories of the coyote in Roadrunner being delivered his ACME Explosive Bird Seed, or similar (Roadrunner wouldn't be my initial specialist subject choice on Mastermind). Its product page would fit perfectly on Brass Eye, or any Chris Morris satire for that matter. Maybe not Jam (that's Morris off the specialist subject nominees too then).
http://choosatron.comBut there is a page taking pre-orders and a kick starter that has long since reached its targets. Which made me think that the is-it-isn't-it a spoof aesthetic is all part of some clever marketing technique to get you to investigate further. I did, despite my adamant position that advertising and marketing never works on me.
Any of you heard of it? Could be an interesting development. Or is it a very well done spoof?